Issue - meetings

Freedom Leisure Annual Report

Meeting: 18/09/2024 - Housing and Communities Overview and Scrutiny Panel (Item 18)

18 New Forest Leisure Partnership Annual Report pdf icon PDF 954 KB

To consider the annual report in relation to the New Forest Leisure Partnership with Freedom Leisure operating five leisure centres in the District.

 

 

Additional documents:

Minutes:

The Contract Relationship Officer introduced the four representatives from Freedom Leisure who were in attendance at the meeting as follows; Peter Cheeseman, National Commercial Manager, Matt Wickham, Chief Operations Officer, Samantha Isherwood, Area Manager for the New Forest contract and Paul Doyle, Regional Manager for the South Region.

 

A presentation was given to the Panel providing an overview of performance of the Partnership over the 2023/24 financial year.  This included:

 

·         Objectives and purpose of the partnership, for example to increase levels of participation, support to active communities and to reduce negative environmental impacts;

·         Health and fitness memberships had increased by 1,700 over the last 12 months, which was positive news;

·         Swim lesson subscriptions had increased to just under 4,800, with a utilisation of approximately 79% across the sites;

·         There had been investment of just over £3.8 million into three capital projects with gym refurbishments in Applemore, Totton and New Milton.  Each of these had seen an increase in membership and an additional fitness instructor resource had been provided;

·         Healthy communities: this supported those in the community, following a GP referral.  Examples of the types of classes provided included chair yoga and health circuits.  The level of participation had increased by over 2,600 in the last year.  Freedom leisure worked with over 30 GP practices to encourage and drive more people to use the service.  A new membership category had also been introduced for ante-natal swimming, which cost £20 for a year and was proving to be successful;

·         Customer experience data: this had been collected and broken down into complaints, compliments and comments / suggestions.  Complaints had decreased over the last 12 months.  This was positive news, particularly as there had been an increase in the number of customers using the services; 

·         Utilities and gas usage over the last year had decreased.  Air Source Heat Pumps had been installed in a number of the leisure centres which supported environmental goals.  Grant funding for year 4 had been secured from the swimming pool support fund.  It was highlighted to the Panel that when Freedom Leisure had submitted a bid for the contract, the cost of utilities was expected to be £47,000 for gas and electricity.  However, the actual costs were significantly higher at £922,000 per annum.  Support had been provided to help with the cost of this by the District Council;

·         Participation levels had increased by half a million customers from year one.  There were currently around 28,000 customer visits a month;

·         Charity work was outlined with £2,500 raised as part of the Wear it Pink campaign for breast cancer.  A Christmas present campaign had been held which had resulted in over 1,000 being donated to children spending Christmas in hospital;

·         The financial performance was presented to the Panel.  Last year there had been a loss of £320,000 and it was expected that the contract would break even for the 2024/25 financial year.  This was considered to be good news.

·         The objectives for 2024/25 were detailed.  This included Lymington gym refurbishment which  ...  view the full minutes text for item 18